Axis MF Rolls Out Micro-Investment™ to Encourage Small-Ticket, Diversified SIPs

Axis Mutual Fund on Wednesday announced the launch of Micro-Investment™, an industry-first tool that enables investors to start SIPs of ₹100 per scheme, encouraging portfolio diversification at minimal cost. The company said the feature is designed to help hesitant, first-time investors overcome decision paralysis.

The fund house said the product will allow individuals to spread ₹1,000 across 10 schemes, offering a practical way to observe fund behaviour, risk-adjusted returns and diversification without significant financial risk.

“Micro-Investment™ reinforces our commitment to simplifying investing,” said B Gopkumar, MD & CEO, Axis AMC. “It’s about giving people a safe environment to learn and build discipline.”

The feature will be available exclusively for SIPs, on select schemes, through the Axis Mutual Fund website. It will operate on a monthly frequency and is aimed at deepening investor participation by lowering the entry threshold.

Industry experts say the innovation could increase retail investor engagement, especially among younger and first-time investors who prefer experimenting with small amounts before committing more substantial capital.