Zee Expands Its R.I.S.E Platform with a Strong Regional Showing in Pune

Zee Entertainment Enterprises Ltd. (‘Z’) took its multi-city brand-engagement initiative R.I.S.E to Pune, hosting marketers, brand custodians, investors and regional business leaders for discussions centred on scalable advertising, data-led storytelling and strategic brand-building.

The Pune edition marks the latest chapter after successful engagements in Mumbai, Delhi, Bengaluru, Chennai, Kolkata and Coimbatore. The initiative showcases Z’s integrated advertising suite, which includes television, OTT, digital networks, social platforms and regional properties.

Opening the event, Laxmi Shetty, Head – Advertisement Revenue (Broadcast and Digital), highlighted Z’s omnichannel capabilities and their role in helping brands achieve value-driven outcomes.

Sessions included a panel with angel investors who discussed their rationale for backing eMedica in the health-tech space. Leaders from eMedica shared how multi-platform advertising enhances visibility and accelerates consumer adoption.

Industry speakers such as Zelam Chaubal (Kesari Tours), Girish Chitale (Chitale Group), Manoj Gokhale (Media & TA) and Tanmay Kanitkar (Anuroop Wiwaha) addressed themes ranging from legacy-brand reinvention to media-mix optimisation and evolving consumer behaviours.

Zee said the R.I.S.E platform is designed to foster collaboration between India’s marketing and investment communities while enabling businesses to convert media spends into sustainable, measurable growth.