Fortune Plus Soyabean Oil Launches New TVC Highlighting Importance of Freshly Cooked Food

Fortune Plus Soyabean Oil has unveiled a new television commercial highlighting the role of the right cooking oil in helping families enjoy meals that remain fresh throughout the day.

The campaign draws on a familiar household insight — mothers’ constant advice to eat fresh food — and uses humour to show how everyday meals often lose freshness and nutritional appeal when cooked with ordinary oils. The TVC positions Fortune Plus Soyabean Oil as a solution that helps preserve the freshness, aroma and nutritional value of cooked food for longer durations.

According to the company, Fortune Plus Soyabean Oil contains tokko-ferol, a natural antioxidant that helps maintain the quality of cooked meals for hours, making it suitable for food packed for lunch or consumed later in the day.

Commenting on the campaign, Jignesh Shah, Head – Media & Digital, AWL Agri Business Ltd., said:
“Mothers have always stressed on the importance of eating fresh food. With this campaign, we wanted to bring that advice to life, showing that the right choice of cooking oil can help families enjoy meals that stay delicious, nutritious and fresh for longer periods.”