Titan Unveils ‘Wear Your Story’ Campaign Featuring PV Sindhu and Vikrant Massey

Titan Company Limited has launched a new brand campaign titled ‘Wear Your Story’, centred on the idea that personal truth and lived experiences shape individual style. The campaign features double Olympic medallist PV Sindhu and National Award-winning actor Vikrant Massey, whose journeys reflect authenticity, conviction and purpose.

The campaign is built on the belief that substance creates style, inviting a new generation to wear their identity with intention and quiet confidence. According to the brand, today’s consumers resonate with stories rooted in reality rather than spectacle, a thought brought alive through Sindhu and Massey.

Ranjani Krishnaswamy, CMO, Analog Watches at Titan Company Limited, said, “At Titan, we’ve always believed that a watch is more than an accessory, it is a quiet marker of who you are and the journeys that have shaped you. In a world where authenticity has become truly aspirational, people want their style to reflect their lived truth. PV Sindhu and Vikrant bring this spirit alive with remarkable honesty. Their stories flow seamlessly into what we stand for as a brand. They celebrate the strive and courage that Titan embodies as it continues its journey into horological artistry.”

The campaign films highlight individual journeys, positioning the watch as a subtle reflection of personal milestones. The campaign is live across digital platforms.