Tanishq bets on natural gemstones with ‘Hues’ collection

Tanishq is expanding its design portfolio with the launch of ‘Hues’, a new collection centred on natural coloured gemstones.

The move reflects a broader shift in consumer demand, with buyers increasingly looking for distinctive, design-focused pieces beyond traditional gold jewellery.

Crafted in 18kt gold, the collection brings together gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites, sourced globally and selected for quality and colour.

Actor Triptii Dimri leads the campaign, highlighting jewellery as a form of personal expression rather than occasion-led purchase.

Chief Marketing Officer Pelki Tshering said, “We’re excited to reimagine how the modern Indian woman experiences natural gemstones. At a time when jewellery is becoming a true expression of self, gemstones, with their vibrant colour and inherent character, feel instinctively right, inviting her to explore and expand her repertoire. Designed with an ethno-contemporary sensibility, our first collection draws from the fluidity and vibrance of an Indian summer. It brings colour alive in bold yet refined forms – mirroring how she wears jewellery today: with spontaneity, ease, and on her own terms. Triptii brings this spirit alive with effortless modernity, rooted, yet distinctly her own, much like the woman we design for.”