Tanishq unveils gemstone-led ‘Hues’ collection ahead of festive demand

Tanishq has unveiled ‘Hues’, a new collection built around natural coloured gemstones, ahead of the Akshaya Tritiya buying season.

The collection marks the brand’s continued focus on expanding beyond traditional gold jewellery into design-led categories driven by changing consumer tastes.

Featuring a mix of gemstone cuts and contemporary styling, the range is positioned as versatile jewellery suited for both daily wear and special occasions.

Actor Triptii Dimri leads the campaign, highlighting the role of jewellery in self-expression.

Chief Marketing Officer Pelki Tshering said, “We’re excited to reimagine how the modern Indian woman experiences natural gemstones. At a time when jewellery is becoming a true expression of self, gemstones, with their vibrant colour and inherent character, feel instinctively right, inviting her to explore and expand her repertoire. Designed with an ethno-contemporary sensibility, our first collection draws from the fluidity and vibrance of an Indian summer. It brings colour alive in bold yet refined forms – mirroring how she wears jewellery today: with spontaneity, ease, and on her own terms. Triptii brings this spirit alive with effortless modernity, rooted, yet distinctly her own, much like the woman we design for.”