Ekta Kapoor: Technology has disrupted the traditional entertainment model of taking content to the consumer

The entertainment industry has been confronting the heat since the pandemic began, as movies are getting delayed, actors are testing positive and shoots are getting slowed down. There is a lot at stake yet the industry is hopeful, as always, so is producer Ekta Kapoor.

Expressing her perspectives on the conflict among streaming OTT giants and cinemas, Ekta Kapoor said, “The Covid-19 pandemic and lockdown have been a great learning experience. The challenging situation reiterated how technology has disrupted the traditional entertainment model of taking content to the consumer. Technology continues to get more cutting edge. Real stories of real people and relatable characters have taken centre stage.”

She also added, “OTT platforms are getting more popular with changing lifestyles of people and the increased use of smartphones with affordable internet services. The war between streaming apps and movie theatres has both advantages and disadvantages. Watching a movie in a theatre is a beautiful cinematic experience, whereas OTT platforms let you have a good time in the comfort of your home. Both of them offer great content and viewer experience.”