Jerai Fitness inks long-term deal with Reebok for gym equipment manufacturing

Jerai Fitness Limited has signed a long-term agreement with Reebok to manufacture and distribute Reebok-branded gym equipment in India and neighbouring markets.

The partnership will see the launch of Reebok-branded equipment from April 1, 2026, aimed at expanding access to globally branded fitness products in the region.

The collaboration will introduce a wide range of products across cardio, strength training, and home fitness segments, catering to both commercial and individual users.

Rajesh Rai, Chairman & Managing Director, Jerai Fitness Limited, said, “By leveraging our advanced manufacturing capabilities and commitment to excellence, we aim to build long-term partnerships with foreign and domestic companies to manufacture high-quality products tailored to their specific requirements ensuring mutual growth and innovation”.

“This partnership marks an important step in expanding Reebok’s presence in the global fitness equipment category,” said Steve Robaire, EVP, Reebok at Authentic, the brand’s owner. “India represents a dynamic and fast-growing fitness market, and Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale. Together, we’re building a strong foundation to support athletes, gyms, and fitness communities across the region.”

Jerai Fitness operates a fully automated manufacturing facility with an annual capacity of 21,000 units and adheres to internationally recognised quality and safety standards.

The company caters to a wide customer base including gyms, fitness chains, corporates, government bodies, and individual consumers.