Lenskart Expands Premium Lineup With Meller Launch, Popmart Collaboration

Lenskart has taken another step toward becoming a global multi-brand eyewear powerhouse with the launch of Meller in India and a new design collaboration with Popmart. The company said both developments reinforce its mission to build a modern House of Eyewear Brands.

The upcoming Pop Mart x Lenskart collection—launching in Singapore in early December—will introduce character-inspired, collectible eyewear designs targeted at culturally expressive, trend-driven consumers. The partnership adds to Lenskart’s slate of cultural collaborations with Harry Potter, Hello Kitty, Pokémon, Dragon Ball Z, Superman, and Batman.

Meller, known for its bold street-style silhouettes and strong youth following across Europe and the U.S., will now be available to Indian shoppers via Lenskart’s online platforms and around 500 high-fashion-affinity stores.

Peyush Bansal, Co-founder & CEO of Lenskart, said, “Our customers inspire every decision we make… Meller’s bold aesthetic and strong community make it a wonderful addition to our House of Brands.”

“By bringing together brands like John Jacobs, Owndays and now Meller…” he added, “we see ourselves as an enabler for the next generation of eyewear brands.”