Malabar Gold & Diamonds Launches ‘Aanika’, Reinforces Focus on Heritage and Responsible Luxury

Malabar Gold & Diamonds has expanded its jewellery portfolio with the launch of ‘Aanika’, a natural diamond collection inspired by sacred traditions and unveiled by Kareena Kapoor Khan.

The collection reflects a blend of heritage craftsmanship and modern design, drawing from temple architecture and cultural symbolism. Featuring natural diamonds, Aanika highlights authenticity, durability, and long-term value.

Alongside the launch, the company reiterated its commitment to responsible business practices, including ESG initiatives supported by 5% of its profits across education, healthcare, and environmental sustainability.

“Aanika reflects our commitment to preserving heritage while evolving with the aspirations of today’s consumers. With a strong focus on natural diamonds, the collection embodies rarity, authenticity, and craftsmanship, creating jewellery that resonates deeply with both tradition and contemporary sensibilities.” said Mr. M. P. Ahammed, Chairman, Malabar Group.

The collection is available across its global showroom network and includes certified diamonds with transparency and customer assurance benefits.