Pune Based Startups Win Top Honours at L’Oréal’s SAPMENA Beauty Tech Program

Pune-based Without and Bengaluru’s Sravathi AI have been named winners of the 2025 L’Oréal SAPMENA Big Bang Beauty Tech Innovation Program, the largest beauty-tech competition spanning South Asia Pacific, the Middle East and North Africa.
The win grants both companies a L’Oréal-funded commercial pilot and a year-long mentorship with leaders from L’Oréal, Accenture, Google and Meta.

They were selected alongside Halo AI from the UAE and Heatseeker from Australia, while Singapore’s Wubble AI received a Special Mention.

Celebrating India’s strong performance, Saloni Shah Javeri, Chief Digital and Marketing Officer, L’Oréal India, said, “We are thrilled to celebrate Indian entrepreneurs emerging as winners for the second consecutive year…”

Vismay Sharma, President, L’Oréal SAPMENA Zone, highlighted the region’s growing role in global innovation, saying, “SAPMENA is one of the world’s most dynamic regions…”