ABHICL unveils Activ Yuva with rewards linked to sleep, fitness and nutrition
Aditya Birla Capital’s health insurance arm, Aditya Birla Health Insurance, has introduced Activ Yuva, a health insurance plan targeted at young consumers and focused on preventive wellness.
The company said the offering goes beyond traditional claim-based insurance by combining wellness tracking, OPD support and income protection benefits with incentives for healthy living.
The plan builds on ABHICL’s HealthReturns™ proposition, which rewards users for activities such as walking over 10,000 steps or completing calorie-burning workouts. Eligible customers can earn up to 100% of their annual premium back through consistent healthy activity and strong Healthy Heart Scores™.
Activ Yuva introduces three wellness pillars — Eat, Move and Heal. The insurer said users can earn additional HealthReturns™ by logging meals regularly, maintaining step counts and ensuring healthy sleep cycles.
Mayank Bathwal, Chief Executive Officer, Aditya Birla Health Insurance Co. Limited, said, “Over the last decade, we have focused on supporting customers throughout their health journey, beyond the point of claims. That experience shows that growth in this category will increasingly come from staying relevant between claims, not just responding to them.”
The company said the product is aimed at addressing changing consumer attitudes where younger individuals increasingly view health as a continuous lifestyle priority rather than a reactive concern.
