Aman Gupta shares inspiring note on why he wore the same boAt T-shirt always
Aman Gupta, one of the sharks of TV show Shark Tank (India), has spoken about wearing his company’s T-shirt to malls and airports for branding purposes. The co-founder and CMO of boAt had as of late said that same clothes in several episodes of the show was his biggest regret.
Aman took to LinkedIn to announce the start of his journey as a LinkedIn Influencer. The post opened with him speaking about how he used to wear the T-shirt with his company’s logo to almost anywhere as he had no budget to advertise the brand in his initial days as an entrepreneur.
He wrote on LinkedIn, “People who know me, know how many times I’ve worn this same boAt t-shirt across the years. Firstly, much like Steve Jobs’ strategy – it helps save time. But more importantly, I used to wear it for branding: put a larger than life logo of boAt and wore it to malls/airports etc. It had the best ROI ever, given that I had no budgets to actually advertise the brand initially.”
He adds, “Everyone starts with nothing, so did I. It is important to have an eye for frugality – easily accessible resources with great ROI (return of investment). I recommend young entrepreneurs to never shy away from using resources like social media platforms well, like I used Linkedin; from finding investors to marketing the brand to corporate hiring for boAt Lifestyle. Today,I start my journey as a #LinkedInInfluencer, let’s #CreateOnLinkedIn.”
