‘Better Together’: FIFA releases official song of Qatar World Cup 2022
FIFA World Cup 2022 which will be held in Qatar released its official soundtrack – Hayya Hayya (Better Together) by artists Trinidad Cardona, Davido, and Aisha.
This will be the very first time that the tournament’s soundtrack will feature a multi-song collection, with international artistes showcasing diverse musical genres that span the world, setting the tone for a global celebration.
In a statement released, the governing body of football said that with the announcement of the single and the official soundtrack, it carries on to build on the FIFA Sound strategy announced in early 2021 and to connect with audiences worldwide through the shared passions of football and music.
The entertainment strategy was conceived to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.