Get ready for the holiday period with July’s Demand Gen insights

Holiday shopping involves a deeply personal experience for many. This is why consumers often look to video content and real individuals for genuine connections that help them make purchasing decisions. According to recent findings, 94% of holiday shoppers who used YouTube went on to take further steps towards making a purchase after engaging with a related video.

Transforming holiday inspiration into tangible growth

For retailers looking to seize the next wave of seasonal growth, adopting some of these fresh retail practices could be key. To support this effort, the new 2026 Demand Gen Retail guide has been made available, offering insights and strategies tailored for the upcoming holiday season.